Emma Bijelić is a marketing and communications professional focused on the entertainment and creative industries, with a particular interest in film, music, live performance, and cultural institutions. Her work emphasizes strategic storytelling, audience development, and media-driven campaigns that connect creative projects with the publics they are meant to reach. She approaches marketing not as promotion alone, but as a story to tell–shaping how creative work is understood, experienced, and remembered.

Emma is currently pursuing a bachelor’s degree at the University of Wisconsin–Madison in Communications in Film/Media, complemented by formal training in Music Composition. This interdisciplinary background allows her to bridge strategy and creative execution, bringing an insider’s understanding of the artistic process to marketing initiatives. Her experience as a composer and multimedia artist, whose work has been described as “heavy with the weight of stories needing to be told,” deepens her ability to collaborate with artists, anticipate creative needs, and translate complex artistic visions into clear, compelling messaging.

In addition to her marketing work, Emma maintains an active creative practice in composition and visual media, including scoring for film and arranging contemporary music for both conventional and unconventional ensembles. These projects sharpen her instincts for pacing, emotional impact, and audience perception–skills that directly inform her marketing approach. By combining communications strategy with creative fluency, Emma positions herself as a versatile and culturally literate marketing partner for entertainment brands and creative organizations.

Her academic journey is complemented by hands-on experiences and performances, allowing her to integrate theoretical knowledge with practical application. She has studied flute performance under the artfully acclaimed Dr. Conor Nelson, and composition with the first American to win the Berlin Prize, Dr. Laura Elise Schwendinger, and most currently, Dr. Dan Cavanagh, the 2023 winner of the Social Justice Prize in Wind Ensemble Composition. All three of these educators have significantly influenced her artistic development, pushing her to experiment with new ideas and techniques.

Emma has also been recognized regionally for her gradual rise in performance, visual works, and internationally for her compositions; in 2025 she was selected to partake in the France Summer Music YXIE program, an international music education initiative that provides music education to a cohort of early-stage career composers.